Be Clear on Cancer Launch

A national campaign to raise awareness of the key symptoms of lung cancer launched in England today.

The Department of Health has launched the government’s first national campaign to raise awareness of the signs and symptoms of lung cancer and encourage those with symptoms to go to their GP.   The Be Clear on Cancer, Lung Cancer campaign includes a series of adverts fronted by real life GPs urging anyone who has a cough for three weeks or more to visit their doctor. The adverts will appear in TV, radio, print and online from the 8 May to 1 July. GPs, practice managers and pharmacists have been given information about the campaign to help them prepare for and support it.

To mark the launch of the Be Clear on Cancer, Lung Cancer campaign, the Department of Health held  a photography exhibition of well- known personalities, including Terri, many of whom have been touched by lung cancer.

KEY MESSAGES • If you have been coughing for three weeks or more, tell your doctor.   • It’s probably nothing serious but it could be a sign of lung cancer so seeing your doctor quickly could save your life   • If England’s lung cancer survival rates matched the best in Europe an additional 1,300 lives would be saved every year   • Being aware of the symptoms and detecting lung cancer early makes it easier to treat and improves the chances of successful treatment


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